It’s Thursday evening, and the lobby of Miami’s immersive art gallery Superblue is milling with activity from artists, acrobats, space enthusiasts, tech entrepreneurs, and investors. An unlikely crowd, perhaps, unless you take into account that this is the inaugural Space Salon, co-hosted by global brand-building agency TogetherWith and Natasha Tsakos: theatrical innovator, showmaker, and director of PARABOLES, the first full-scale multimedia performance created for space and a blueprint for theatrical happenings in the space age.
Voices echo to the exposed, 20-foot-high rafters of the warehouse-like space, and fog bellows atmospherically from a small device as the motley crew of creatives and scientific minds mingle, eager to hear the upcoming presentation from Tsakos and the subsequent panel discussion featuring Brandi Lafontaine, CEO of TogetherWith, Yvette Gonzalez, bioastronautics researcher and spacesuit technician, and Robert Wolcott, co-founder and chair of The World Innovation Network, who served as moderator.
Florencia Franceschetti, founder and ten-year veteran of Miami marketing agency Raygun, is the first to take the mic, introducing longtime client Tsakos and publicly announcing for the first time TogetherWith’s acquisition of the boutique agency. The expansion, Franceschetti says, represents a turning point for both teams—marking a new phase where creativity, technology, and culture come together under a single vision. A microcosmic reflection, you might say, of the headline project PARABOLES, whose upcoming performances in zero gravity in partnership with MIT’s Space Exploration Initiative and Zero-G, initiate questions such as: How will artists, companies, and organizations adapt their storytelling as humanity moves into space?
The event went into full swing with a mesmerizing talk from Tsakos. “We are creating the first cultural prototype for space,” she began, as projections of her and her team’s intense training soared across the colossal wall in front of the seated crowd.
“At first I was chasing the poetry, the metaphor—and the metaphor became method,” Tsakos explained of her journey toward understanding space as an entirely new artistic medium that is, at present, entirely devoid of art.
“I flew lunar parabolas at NASA Johnson Space Center, trained in neutral buoyancy at NASA Ames, completed MIT’s New Space Economy program, and, believe it or not, I’m a founding member of a space-food startup now twice awarded by NASA. Here’s what I’m seeing: scientists are growing food for orbit, engineers are solving life support, entrepreneurs are building better rockets. We’re designing the infrastructure to keep our bodies alive in space—but what about our spirits?”
Tsakos implored that, as surreal as this conversation may seem, it is an entirely essential one if humanity is to culturally survive the space age. A moment of inquisitive chatter rippled through the seated crowd before the panel opened a dialogue on human expression and space exploration, expanding the boundaries of what art can mean in the 21st century. As the panel opened up to the wide eyed and curious crowd, questions and answers ranged from insights into the scientific foundations of the project, to whether or not there was any more room on board for their first 2026 flight.
The parallels between Raygun and TogetherWith’s championing of the PARABOLES project, and their own collaboration, are clear. While Raygun contributes a profound understanding of Latin culture and storytelling, TogetherWith strengthens its transcontinental model, with offices in Miami, Toronto, Buenos Aires, and Louisville.
The night made it clear that creative expansion knows no borders. Earlier this year, TogetherWith reached another milestone by unveiling its unified global identity at the Cannes Lions International Festival of Creativity. From Miami—a city that connects cultures, industries, and hemispheres—the agency envisions a new era where brands move beyond communication to create cultural experiences with real impact.
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