photos /Â LOWFIELD Â @ Seven Artist Management
styling / Christina Cisneros   Â
hair + MakeUp /  Tomoko @ JK Artists   Â
story /Mikhael Agafonov
producer/ Koko Ntuen
Halfway through her first-ever non-USA gig, inside an intimate London venue Digwalls Camden, 24-year-old singer-songwriter Sasha Sloan strips it down for âHereâ, a song off her debut EP âSad Girlâ:
Sometimes love just disappears / No one knows where it goes / But it ainât here
By the time the songâs over, the club is filled with applause while Sashaâs eyes are filled with tears. The relationship sheâs talking about in the song may be over, but her rise as the popâs go-to sad girl is only beginning. Although in her own words, sheâs âa pretty normal person with anxiety who likes to do musicâ.
Sloan still recalls the times she was working at a Coffee Bean and Toby from The Office would come in every day. âThat was a cool moment in my life. Also sadâ, Sloan reflects while sitting in a dressing room before her London show, âWorking at Coffee Bean was rough. Why are people so mean?!â
She eventually found her feet in the music industry through writing for big-league showstoppers such as Pink, Camilla Cabello, and John Legend, but her own material is raw, brutally honest and surprisingly relatable. From singing about having to go to the parties only to feel âNormalâ to wistfully stating that all of her friends are âonly kids but theyâre married nowâ (a feature on Kygoâs âThis Townâ), Boston native of Russian descent is here to provide a chilly yet necessary puff of cathartic gloom.
Apparently the key to writing a perfectly dramatic song is working when the storm has already passed. âIâm having a hard time writing when Iâm sad when Iâm actually feeling the emotion itself. I donât have the perspective on it yet, because Iâm in the moment. You need to take a step back and take a good look at it.â
Itâs not just her name thatâs Russian (âSomeone did tell me that it sounds like a porn star nameâ). Her natural knack for self-deprecation and walling in melancholy may also have to do with her Russian roots, since the country is famous for its rather depressing and multi-layered literature offerings. âWhen I write for other artists, itâs whatever they want to say. And for my own project I was never like âI only have to write sad songsâ. Yet every song that I was writing that felt like me was naturally sad. I guess sad girl is just an overarching theme.â
Should we ever expect her to lighten up at some point? âRebrand to a glad girl?,â she offers with a smile, âSure. We change a million times in a lifetime. Iâm okay with that and Iâm not trying to make everything super sad.â Sheâs also very into standup (âTom Segura and Bill Burr are the bestâ), and wants to try it herself, but says sheâd probably do it privately.
Two-piece top , Hardeman. Shorts, Alexander Wang. Socks , Nike, Sneakers. Comme Des Garcons.
So while there are hardly full-blown laughs to be found in her songs, thereâs definitely a healthy dose of irony. Case in point: her second EP is called âLoserâ. âI always call myself a loser and a nerd. I read all of the Game of Thrones books and I love video games (The Last of Us is the best!). People tell me that I need to be more comfortable and I am, but I also just think that Iâm a loser. And Iâm comfortable being thatâ. She physically owns the word, too: Sloan has the word âloserâ tattooed on her body (âthatâs the only tattoo my mom is very sad aboutâ).
Thereâs definitely room for love in her lyrics âI have a song called âChasing Partiesâ which is about being in love and staying at home with that person and not get fucked up at a random house party anymore.â
In case you didnât get that yet, letâs try again: Sasha Sloan is really, really not a party girl. âThe only parties that I enjoy are hosted at my house with a hookah on my coffee table and max 6 people. I like to talk, I like to hang out. I donât like to be at a loud party and not be able to hear anyone and run into people that you donât really wanna talk to. I either get so drunk while Iâm there that Iâm enjoying it then but I hate it the next day, âcause Iâm so hungover, or Iâm way too sober to be there. Itâs a lose-lose situation.â
So while her songs wonât probably be a fitting soundtrack for your pre-gaming routine, Sasha Sloanâs music can certainly inspire you to do big dramatic things. A singer recalls one time a girl approached her after a show: âShe told me that once she heard âFaking Itâ, she realized that her 8-year relationships had to end, and I was like âOh, shit! My bad.â But she said sheâs way happier now and wouldnât be able to do that without that song. Which was crazy.â
Surprisingly, people still ask her to sing at their weddings. Sometimes she even says yes. âI played âMarry Meâ by Train at my gym teacherâs wedding while she walked down the aisle. I was 16 and probably terrible. Weâre gonna need to make sure that never sees the light of day.â
She knows a few things about embarrassing online history, thanks to her very own politically-minded grandmother. âI was 12 and wrote a song called âI Miss Youâ. Made a terrible recording of it on Garage Band. My grandma is a huge George Bush fan and Iâm not. She somehow figures out how to use the internet, makes a montage of George Bushâs images from Google and puts it together with my song on YouTube. With my name on it! So it looks like I made that montage. Itâs still out there. I honestly donât know how to take it down.â
Jacket, Bohemian Society. Tube Top, Luxe.
 top & Bottom, J. Crew. Sneakers, Nike
top, Kerry Parker. Denim ,GRLFRND. Socks, Hue. Shoes,Nike. Sunglasses, Rad + Refined. Necklaces, Sashaâs Own.
Denim Duster +Crop Top, No. J. Skirt , Frame. Boots , Michele Lopriore.
SASHA’S EP SELF PORTRAIT IS OUT TODAY ON ALL MUSIC PLATFORMS.
CONNECT WITH SASHA:
YOUTUBE // INSTAGRAM //SPOTIFY
MORE SASHA IN LADYGUNN NO.18