With an intense urban and regional Mexican music mood and lyrics that explore love far from the traditional romantic concept, “Tal Para Cual,” the new single by Low Clika, arrives with force. The track is being released alongside the first episode of a YouTube series that introduces a new concept where music and storytelling move forward together.
“Low Clika: La Serie,” described by the artists as “a story with action, comedy, music, and drama based on (almost) true events,” is a high-quality production created by S1ENTO Records, the new label from HYBE Latin America. In the project, the musicians and a cast of actors explore through fiction how weird the road to success can be.
The original storyline and meticulous post-production work give the visual project a dramatic, emotionally charged aesthetic filled with contrasts, where shadows are heavily emphasized. At the same time, traditional shots and transitions fade to make room for a bold, modern proposal deeply connected to today’s increasingly demanding digital audiences.
Each episode will arrive weekly across the artists’ social media channels and streaming platforms alongside a new song, forming an ambitious multimedia experience that places Roberto “Raki” Palacios, Luis “Terry” Terrazas, Ricardo Ayub, Agustín “Agu” Valdez, Guillermo “Memo” Ayala, and Eduardo “Lalo” Bonilla firmly in the spotlight.
The group was formed after the reality show Pase la Fama, where its members met as finalists and discovered an artistic chemistry that extended far beyond the competition itself. Coming from different regions across Mexico, the performers found a creative meeting point within their cultural differences, ultimately shaping a distinct sonic identity of their own.
Backed by HYBE Latin America, Low Clika quickly began drawing attention thanks to its “house tumbado,” a fusion that combines the sensitivity of contemporary regional Mexican music with electronic beats, nightlife energy, and urban influences closely tied to Gen Z culture.
Their debut single, “Camionetas Negras,” served as a powerful introduction to that musical universe, especially through a production led by Wicked Outside and Julia Lewis, who is recognized for collaborating with artists such as Bad Bunny and Karol G. Later releases like “Julieta” revealed a more vulnerable and melancholic side of the band.
The band has also continued gaining momentum on stage. Most recently, they opened a concert for Víctor Mendivil at the Palenque Metepec, a performance that highlighted their command beyond digital platforms, where they already move with remarkable ease.
With “Tal Para Cual,” once again produced by Julia Lewis, and the launch of “Low Clika: La Serie,” the Mexican act is betting on a complete and modern experience deeply aligned with the way new generations consume stories, emotions, and music, where engaging just one sense is no longer enough.
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