Photos / Adri Hamui
Runway / LAM
VANEBON, the label by Vanessa Bon that’s been steadily building a world where clothes don’t just adorn, they transform, just presented a retro-futuristic manifesto of identity, femininity, and The Act of Becoming.
Enter PRIMADONNA, a collection that refuses the traditional runway. The presentation unfolded less like a show and more like a fever dream; intimate, surreal, and just a little dangerous. Think of a high school sleepover with your besties, a space where identities are tried on, exaggerated, discarded, and reborn.
VANEBON’s message is clear: becoming isn’t linear. It’s messy, theatrical, and deeply personal.
The collection drifts through archetypes we all recognize: the romantic, the rebel, the pop star, the cool girl, the performer, but instead of pinning them down, it lets them blur. Lace slips into shimmer, pastels flicker with a retro fetishistic edge, and silhouettes flow between vulnerability and control. It’s soft, but never passive. Pretty, but not polite.
There’s something cinematic in the way PRIMADONNA moves. Each look feels like a character mid-transformation, caught between who she was and who she’s about to become. It’s that intention between imagination and embodiment that VANEBON captures so precisely. The moment when playing a role stops being play.
Her work has already found its way onto artists like Björk, Rosalía, and Rina Sawayamanwomen who, like Vanessa Bon, understand the power of self-construction.
With PRIMADONNA, she doesn’t just present a collection. She stages a question:
Who do you become when no one’s watching…or when everyone is?
In VANEBON’s world, the answer is never singular. It’s layered, exaggerated, and entirely your own.
