VIDEO PREMIERE: EVA – "VENACAVA"

Share on facebook
Share on twitter
Share on linkedin
Share on google

story + photos / Logan Brendt 

video /   Charlene Bagcal 

If there’s one thing that Eva does, they bring back that sweet nostalgia of 80’s glam rock with a sexy modern goth twist. “Venacava” premiering today is a perfect taste of the band’s electroclash sound and makes you want to sway your hips provocatively while using hair spray to get your strands to the highest point possible. Produced by the iconic Steve Osborne, the track is a solid example of what happens when an icon meets a muse. In this case, it’s lead singer Jarrad Hirschman’s spot on vocals and confident rock and roll flair. We chat with the musician on what it was like working on the video and where he is taking his band.

Is the band called Eva or Eva Los Angeles?
It’s both. I wanted 2 names just in case we were to encounter a territory where there was already a performer using Eva. Having 2 names would have worked for Suede if they went by Suede UK or Suede London rather than The London Suede in America as it drastically altered their name alphabetically. The problem was, you would never know where to file their CDs in the record bins. I had noticed this when I spent a few years working at Tower Records and Borders music and had a lot of time to think about band names. They are important!
Did working at those record stores spark your interest in writing music?
Somewhat. It exposed me to every type of music imaginable but I somehow kept coming back to the same ten goth records.
Would you consider Eva a goth band?
Probably, but with elements of electroclash and funk. Even Bauhaus was kind of funky. Goth’s timelessness is due to the fact that it was never in style…so it never went out. It’s just an ever-present subculture. Every few years there is a new twist on it. I like when pop artists dabble with goth. Billie Eilish seems to be doing that a bit right now. Witch House was a little kooky though. At the end of the day it’s all just rock n roll. We tend to forget that…Motorhead did not.
How did the track Venacava come about and what are the release formats for it?
I had posted a batch of demos on Soundcloud and then decided to convert one of the them into a professional mix for an official release.
I felt Venacava was a direct and accurate representation of the Eva sound and it was under three minutes, so I sought out one of my favorite producers (Steve Osborne) to mix it. He is responsible for a bunch of great records but I was always drawn to New Order’s (Get Ready) and Suede’s (Head Music).
I was really lucky to have him mix the song and the process went smoothly. He was really insightful, efficient and referred me to a great mastering engineer by the name of Pete Maher which I also employed for the track. The song is now available as a free download on Soundcloud and there will also be a limited edition cassette release on May 17th.
With regards to the video, It was directed by Charlene Bagcal.
I was fortunate to become acquainted with her when she was the photographer for a LADYGUNN feature on Gary Numan a few years back and she stayed on my radar since.
There were some videos she did for Chelsea Wolfe and Allie X that I dug but one video in particular called ‘Parisan Night’ was a starting point for the Venacava video.
When she was developing the treatment I suggested she cull some of the vibe from that as it reminded me of Visage’s ‘Fade to Grey’.
From there, I also mentioned the videos for Human League’s (Keep Feeling) Fascination and Roxy Music’s (Virginia Plain) as points of reference. She sent back a treatment that encompassed some of those elements and we got to work.
I am really stoked with the end result that Charlene and her DP Eduardo created and so thankful to premiere it on LADYGUNN. Full circle!

What else is on deck for Eva?
Initially, the goal is to organically connect this song with the right kind of people.
It has electro-clash danceability, so I encourage any radio or club deejays reading this to work it into their set. With some trajectory, Eva could be back in the studio sooner than later as there are a couple of dozen tracks to draw from and a well known LA-based producer who has expressed interest in working on them.
I am looking forward to the prospect of this, as these songs are sonically ambitious, to say the least. It’s certainly time to go big and get weird!
Close Menu
×
×

Cart