Global brand-building agency TogetherWith marked a milestone at Superblue Miami, where the team officially announced its expansion in the city following the acquisition of the renowned Raygun Agency, founded by Florencia Franceschetti and Stephany Torres, two influential voices in the Latin American creative scene.
Raygun, celebrated for its collaborations with brands like Red Bull, Diesel, Porsche, and Sony Music, brings over a decade of expertise in communications, experiential marketing, and cultural storytelling. The merger represents a turning point, marking a new phase where creativity, technology, and culture come together under a single vision.
Brandi Lafontaine, CEO of TogetherWith, emphasizes that the agency doesn’t view art, science, and technology as separate realms. “They’re ingredients of the same future and, when combined, provide brands an authentic path to cultural relevancy. Miami is the perfect city to explore that convergence.”
Held within Superblue’s immersive setting, the event featured an inspiring talk with Natasha Tsakos, director of PARABOLES, alongside Yvette Gonzalez (Bioastronautics) and Robert Wolcott (co-founder of TWIN Global). Together, they explored the world’s first multimedia performance designed for microgravity. In collaboration with the MIT Space Exploration Initiative and Zero-G, PARABOLES opens a dialogue between human expression and space exploration, expanding the boundaries of what art can mean in the 21st century.
The synergy between Raygun and TogetherWith was instantaneous. Raygun contributes a profound understanding of Latin culture and storytelling, while TogetherWith strengthens its transcontinental model, with offices in Miami, Toronto, Buenos Aires, and Louisville.
Having spent over a decade at the core of Miami’s vibrant creative scene, Stephany Torres says she is “thrilled to grow this next chapter alongside TogetherWith and continue building bridges between local creativity and the global stage.”
The night made it clear that creative expansion knows no borders. Earlier this year, TogetherWith reached another milestone by unveiling its unified global identity at the Cannes Lions International Festival of Creativity. From Miami, a city that connects cultures, industries, and hemispheres, the agency envisions a new era where brands move beyond communication to create cultural experiences with real impact.
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