Story/ANGIE PICCIRILLO
Photos/RYAN MAIERS
Video Directors / JACK NOVAK and RYAN MAIERS
Jack Novak premieres the new video for her track, “The Greatest Night of My Fucked up Life”!
Dubbed “EDM’s Dearth to female DJ’s,” it’s rumored that Jack Novak got her start in electronic music after moving to Los Angeles, building a home studio where she worked day-and-night for two years to build her production catalogue and perfect her craft. She then spent time as Pharrell Williams’ touring DJ and she was voted her one of the Top DJ’s to Watch, and even worked alongside Skrillex, Martin Garrix, Rihanna and Snoop Dogg.
Jack began her own label imprint, “Power and Light” under which she released her first two singles — gaining over 3 Million spins and more media attention than ever. Now, she’s experimenting more in the world of pop with her stellar vocals on her track, “The Greatest Night of My Fucked Up Life,” with a video that she also directed to go along with it.
In “The Greatest Night of My Fucked Up Life,” Jack begins with a spoken narrative that gives us some insight into the struggles she may or may not have seen in real life. The visual sentiment is eerily reminiscent of someone who has died — who knows by what cause. As the track begins, the visuals become more glamorous and theatrical in nature — inherently creating a vibe just like the verse. We catch glimpses of maybe what the events were that indeed made up what could have been the “greatest night of” Jack’s life…. Inklings of violence, sex, a tad bit of drugs — it’s hard to tell what’s a dream and what’s not. The video ends with what is seemingly a metaphor — roses on fire, perhaps a representation of what has ended. With a quick wide shot showing what appears to be a wigged lifeless woman laying on the street, we hear the gasps of breath which prove she’s in fact lived through this night.
Jack continues to A&R the label she started, “Power and Light,” which has plans to sign and empower up-and-coming female artists in electronic music culture — a genre that has undoubtedly been seemingly dominated by men.
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