FIRST LOOK INSIDE AViVA’s NEW MUSIC VIDEO “MELANCHOLY”

Share on facebook
Share on twitter
Share on linkedin
Share on google

Since first emerging with her 2017 single “GRRRLS,” AViVA has explored themes of control and isolation by way of her boldly magnetic form of emo-pop/alt-rock. Driven by a mission of uplifting and uniting outcasts everywhere, the Sydney-born multidisciplinary artist has built up a strong community of fans she lovingly refers to as “Outsiders.” An unstoppable creative force, she spent 2020 releasing new music while gearing up to deliver her debut novel SELF/LESS due out on September 28. Along with amassing 80 million streams a month, she’s surpassed three billion combined streams to date.

AViVA will make her Capitol Records debut with— a new single and video spotlighting her immersive and electrifying brand of alt-pop. An unfiltered look at the downward pull of depression, “Melancholy” also showcases the uncompromising originality that’s earned AViVA a passionate global following- already amassing over 3 billion global streams. “‘MELANCHOLY’ is about shifting perception, change is often viewed as a bad thing, but I want people to step away from this song with the line ‘things we’ll never be the same’ and realize that maybe that’s not such a bad thing at all” AViVA tells ladygunn. Take an exclusive first look inside her new music video “Melancholy”.

The video for “Melancholy,” co-directed by AViVA and long-time collaborator Jeffeton James, amplifies the song’s raw and powerful intimacy. The wildly colorful visual places AViVA in a series of isolated situations: lying in a hospital bed, trapped behind a school desk, singing to her own reflection inside the room of an abandoned and decaying home. As the song unfolds, the 27-year-old artist reveals her unapologetically punk spirit, inhabiting each frame with a feverish intensity.

CONNECT WITH AViVA:

Instagram / Twitter / YouTube / TikTok / Facebook

Close Menu
×
×

Cart