ALESSA GRAND OPENING: LA DOLCE VITA MEETS THE PENN DISTRICT

In a celebration that brought a taste of Italian glamour to Midtown, Alessa officially opened its doors in the Penn District on September 19th, 2024, marking a new era for New York’s dining scene. Hosted by 212 Hospitality Group’s Thomas Murphy, known for his iconic ventures like Juniper Bar and Bourbon & Branch, the evening was nothing short of spectacular, blending fine cuisine with the energy of the city’s brightest stars in fashion, music, and social media.

Guests kicked off the evening with an Aperitivo Hour, savoring cocktails while soaking in the chic ambiance curated by Bongiorni Brand Management. DJ Cyrus X kept the energy buzzing as invitees indulged in a modern twist on Italian classics, thanks to Executive Chef Denevin Miranda’s innovative menu. From artisanal pizzas crafted in Italian-imported ovens to the exclusive Adamas Caviar, the culinary offerings had everyone buzzing.

The Vibe Amid the warm glow of Alessa’s contemporary décor, the space felt like a portal to Italy, with every corner radiating sophistication. The evening’s mix of influencers, creatives, and media honchos created a vibrant yet intimate feel, epitomizing New York’s effortless cool. The event wasn’t just a restaurant opening—it was a celebration of the city’s dynamic intersection of culture and creativity.

Owner Thomas Murphy couldn’t have been more thrilled, sharing, “Alessa is our love letter to Italian elegance mixed with New York’s modernity. We’ve poured everything into creating a space where the old world meets the new, and we’re excited for New Yorkers to experience it.”

As the night wound down, it was clear that Alessa isn’t just a new NYC restaurant—it’s poised to be a must-visit destination for those seeking a slice of “La Dolce Vita” in the heart of the city. Keep your eye on this spot; it’s where old-world charm meets new-world innovation, and it’s just getting started.